Ecwid screenshot

Ecwid

Ecwid is a powerful yet lightweight e-commerce platform that integrates seamlessly into any website — including WordPress, Wix, Webflow, and even Facebook or Instagram.
It’s ideal for print-on-demand sellers who already have a website or want to sell across multiple platforms without rebuilding from scratch.
With built-in payment processing, responsive design, and integrations for Printful, Order Desk, and Zapier, Ecwid gives you the flexibility to automate fulfillment and manage everything from one place.

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Why sell POD with Ecwid?

Ecwid is designed for flexibility — it lets you turn any website or social media page into a full online store. You can embed your store on WordPress, Wix, or even your Facebook Page while managing all orders from one unified dashboard. For print-on-demand sellers, Ecwid’s automation tools and integrations make it easy to connect with suppliers and keep everything synced without heavy maintenance or technical work.

Embed Anywhere Multi-Channel Selling Low Maintenance Printful Integration

How Ecwid + POD Works

  1. Create an Ecwid account and set up your store (it works standalone or as a plugin).
  2. Add the Printful app from the Ecwid App Market, or connect via Order Desk for other POD suppliers.
  3. Design your products in Printful (apparel, mugs, wall art, etc.) — they sync automatically to your Ecwid catalog.
  4. Embed your store on your existing site, Facebook, Instagram, or any HTML page using Ecwid’s widget code.
  5. Orders are printed & shipped by your POD supplier automatically, with tracking sent to the buyer.
Tip: You can manage multiple stores or channels (website, Facebook, Instagram) under one Ecwid account — all orders sync to the same dashboard.

Pricing & Fees

Ecwid offers a free tier for small catalogs, and affordable premium plans for growing businesses. There are no listing fees or hidden commissions.

Free Plan
Up to 5 products — ideal for testing your POD setup.
Venture Plan
$19/month — adds online payments and Facebook integration.
Business Plan
$39/month — supports larger catalogs and product variants.
Unlimited Plan
$99/month — removes all limits and includes mobile app management.
Transaction Fees
None from Ecwid (you only pay your payment gateway’s fees).
Payment Processors
Stripe, PayPal, Square, Apple Pay, and 70+ gateways supported.

SEO, Marketing & Multichannel Tools

Ecwid includes customizable URLs, automatic sitemaps, and SEO fields for each product. You can promote your POD products across multiple platforms — Facebook, Instagram, TikTok, Google Shopping, or even marketplaces — from the same dashboard. Built-in marketing features include email automation, discount coupons, and Facebook Pixel tracking.

Brand & Compliance

  • Product Transparency: Make sure your product listings clearly describe print-on-demand production times.
  • Design Ownership: Only use original or licensed designs to avoid copyright issues.
  • Privacy & Security: Ecwid provides PCI DSS Level 1 compliance and HTTPS protection for all stores.
  • Customer Policies: Use Ecwid’s built-in policy pages for shipping, returns, and data protection.

Setup Essentials

Must-Do

  • Connect your domain or embed Ecwid on an existing website.
  • Add your payment processor (Stripe, PayPal, etc.).
  • Install your POD integration (Printful or Order Desk).
  • Set up tax & shipping zones that match your supplier’s fulfillment locations.

Nice-to-Have

  • Enable social selling on Facebook and Instagram.
  • Set up automated marketing emails or abandoned-cart reminders.
  • Use the Ecwid Mobile App to manage orders on the go.
  • Translate your store for multilingual audiences (Ecwid supports 45+ languages).

Tips for POD Success on Ecwid

  • Start with a small, high-quality catalog — test your supplier’s print quality before scaling.
  • Use lifestyle mockups instead of flat images for better engagement.
  • Embed your store on your main site and social media pages for maximum reach.
  • Offer limited-time discounts to encourage first-time buyers.
  • Track performance through Ecwid’s built-in analytics or Google Analytics integration.

Common Pitfalls

  • Forgetting to set shipping regions to match POD fulfillment zones.
  • Using generic descriptions — always specify product materials and print methods.
  • Embedding the store without checking mobile layout — test on multiple devices.
  • Ignoring SEO metadata — hurts your search visibility.
Pro tip: If you already have a WordPress or Webflow site, Ecwid can embed seamlessly without affecting your design — just paste the code block where you want your store to appear.

Integrations & Compatibility

Ecwid supports direct and third-party integrations for print-on-demand, shipping, and marketing automation.

Printful Order Desk Zapier Make (Integromat) ShipStation Google Shopping / Meta

Alternatives

  • WooCommerce – best for full WordPress sites.
  • Wix – easier for complete beginners.
  • Shopify – more advanced app ecosystem and automation tools.

FAQ

Can I sell print-on-demand products on Ecwid?

Yes. Ecwid integrates directly with Printful and other POD suppliers, allowing you to automate fulfillment and tracking.

Does Ecwid charge transaction fees?

No. Ecwid doesn’t charge transaction fees — you only pay for your plan and standard payment gateway fees.

Can I use Ecwid without a website?

Yes. Ecwid includes a free hosted storefront (“Instant Site”) where you can sell directly, even without your own website.

Does Ecwid support multiple languages or currencies?

Yes. Ecwid supports multilingual stores and automatic currency conversion based on visitor location.