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Printful vs Printify: which is best for you?

Printful is known for in-house production, consistent quality, and deep branding. Printify connects you to a large network of print providers for broader catalogs and aggressive pricing. Here’s how they stack up.

Quick verdict

Choose Printful if you want consistent quality, strong branding options (inside labels, pack-ins), and US/EU production with reliable turnaround.

Choose Printify if you prioritize lower prices, a larger catalog, or need specific regional providers and specialty SKUs.

Key differences

FactorPrintfulPrintify
Business modelIn-house & curated partnersMarketplace of print providers
Catalog depthLarge; strong apparel basics & accessoriesVery large; lots of specialty SKUs
Branding optionsNeck labels, pack-ins, custom packing slipsVaries by provider; many offer labels/branding
Typical pricingHigher, consistentBroad range; many low-cost options
Regions/routingUS/EU facilities & routingGlobal network; provider-specific
IntegrationsShopify, Etsy, Woo, Amazon, eBay, etc.Shopify, Etsy, Woo, eBay, Wix, etc.
TurnaroundConsistent 2–5 business days typicalVaries by provider; 2–7 business days typical

Printful pros & cons

  • Consistent quality due to in-house production
  • Great branding options
  • Reliable US/EU routing
  • Pricing higher than some alternatives

Printify pros & cons

  • Very broad catalog + specialty SKUs
  • Competitive pricing across providers
  • Flexibility to switch vendors
  • Quality/lead times vary by provider

Which should you pick?

Go Printful for brand control, consistent quality, and fast/reliable US/EU shipping.

Go Printify for lower costs, unique products, or when you need a provider in a specific region.

Still deciding? Explore the full POD supplier table or check integrations for your store.

FAQ

Can I switch later? Yes—keep your artwork & listing copy; test a few SKUs with the new provider.

Can I mix providers? Absolutely; many stores route different SKUs/regions to different partners.