Square screenshot

Square

Square is a unified commerce platform combining point-of-sale, online stores, payments, and store management. For POD sellers, Square Online (formerly Weebly & Tictail integration) offers a seamless path: design your store, take orders via Square, and route them to a POD supplier through integrations or automation. It’s great if you also sell at events or pop-ups because your inventory and sales sync across channels.

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Why Sell POD with Square?

Square unifies online and offline sales in one ecosystem. If you sell at events or in-person, your inventory and sales sync seamlessly. With Square Online, you can run a print-on-demand business using Square’s checkout, payment processing, and order routing. Automations can connect Square orders to your POD supplier so fulfillment is hands-off.

Unified commerce Syncs online & offline Square payments Automation friendly

How to Use Square + POD

  1. Create a Square Online store (choose e-commerce plan).
  2. Design your storefront with themes and branding.
  3. Add your POD integration via Order Desk, Zapier, or direct module if available.
  4. Sync your products from your POD supplier into Square Online’s catalog.
  5. Orders come in via Square checkout and are forwarded to your POD supplier automatically.
  6. Tracking & fulfillment updates sync back into Square, notifying customers.
Note: Because Square works both online and offline, you can also sell your designs in-person (markets, pop-ups) and blend that with your POD e-commerce strategy.

Pricing & Fees

Square Online offers various subscription tiers; in addition, Square takes its standard payment transaction fees. There are no listing or fulfillment fees built into Square itself.

Free Plan
Basic features, but Square ad branding.
Professional / Performance plans
Include more e-commerce features, customizable domain, and removal of Square ads.
Transaction fees
Square’s standard fee (e.g. ~2.9% + $0.30 in the U.S.).

SEO, Marketing & Analytics

Square Online provides built-in SEO tools (meta tags, alt text) and connects with analytics and marketing features via Square Dashboard. Use email campaigns, auto-emails, and integrations (Mailchimp, Klaviyo) to promote new designs. Square’s customer data helps you understand buying behavior across online and offline channels.

Brand & Compliance

  • Design ownership: Only upload designs you own or are licensed for.
  • Transparency: Clearly state that items are printed to order and include expected delivery times.
  • Security: Square ensures PCI compliance and secure checkout.
  • Policies: Add clear return, privacy, and shipping pages in your Square Online store.

Setup Essentials

Must-Do

  • Connect a custom domain and SSL (Square includes SSL).
  • Set up your payment processing via Square.
  • Install or configure your POD integration (Order Desk, zap, module).
  • Set up shipping zones and tax settings in Square Online.

Nice-to-Have

  • Configure abandoned cart emails and push notifications.
  • Use Square’s online / offline sync to manage event sales too.
  • Integrate Instagram / Facebook shopping catalog via Square.
  • Set up promotion tools like discount codes or bundles.

Tips for POD Success on Square

  • Keep your catalog focused — Square works best with curated lines.
  • Use lifestyle mockups or real photos to boost trust.
  • Take advantage of Square’s offline sales features if you do markets or pop-ups.
  • Combine email marketing and cross-sells to boost AOV (average order value).
  • Review your POD supplier’s coverage zones to optimize shipping offers.

Common Pitfalls

  • Not syncing offline and online inventory — leads to overselling.
  • Slow or mismatched shipping times — hurts customer satisfaction.
  • Not configuring domain or branding — leaving Square branding visible.
  • Ignoring tax or shipping configuration nuances per region.
Pro tip: Use Square’s dashboard frequently — its integrated reporting is powerful for refining your POD strategy across channels.

Integrations & Compatibility

Square integrates with many automation, fulfillment, and marketing tools to support a print-on-demand workflow.

Order Desk Printful Zapier ShipStation Mailchimp / Klaviyo

Alternatives

  • Wix – design-first builder with strong POD support.
  • Squarespace – elegant templates and POD integration.
  • Shopify – top-tier platform for scaling POD brands.

FAQ

Can I use Square for print-on-demand?

Yes. Square Online supports integrations with POD systems (via Order Desk, Zapier, or direct modules) to automate printing and fulfillment.

Do I need a Square account?

Yes — Square processes payments, so a Square account is necessary for checkout operations.

Does Square charge transaction fees?

Yes — standard Square processing rates apply (e.g. ~2.9% + $0.30 per transaction in the U.S.).

Can I sell in person and online with Square?

Absolutely. Square’s strength is unifying in-store (POS) and online sales, useful for POD sellers doing markets, events, and online shops.