Printful vs Printify: which is best for you?
Printful is known for in-house production, consistent quality, and deep branding. Printify connects you to a large network of print providers for broader catalogs and aggressive pricing. Here’s how they stack up.
Quick verdict
Choose Printful if you want consistent quality, strong branding options (inside labels, pack-ins), and US/EU production with reliable turnaround.
Choose Printify if you prioritize lower prices, a larger catalog, or need specific regional providers and specialty SKUs.
Key differences
| Factor | Printful | Printify |
|---|---|---|
| Business model | In-house & curated partners | Marketplace of print providers |
| Catalog depth | Large; strong apparel basics & accessories | Very large; lots of specialty SKUs |
| Branding options | Neck labels, pack-ins, custom packing slips | Varies by provider; many offer labels/branding |
| Typical pricing | Higher, consistent | Broad range; many low-cost options |
| Regions/routing | US/EU facilities & routing | Global network; provider-specific |
| Integrations | Shopify, Etsy, Woo, Amazon, eBay, etc. | Shopify, Etsy, Woo, eBay, Wix, etc. |
| Turnaround | Consistent 2–5 business days typical | Varies by provider; 2–7 business days typical |
Printful pros & cons
- Consistent quality due to in-house production
- Great branding options
- Reliable US/EU routing
- Pricing higher than some alternatives
Printify pros & cons
- Very broad catalog + specialty SKUs
- Competitive pricing across providers
- Flexibility to switch vendors
- Quality/lead times vary by provider
Which should you pick?
Go Printful for brand control, consistent quality, and fast/reliable US/EU shipping.
Go Printify for lower costs, unique products, or when you need a provider in a specific region.
FAQ
Can I switch later? Yes—keep your artwork & listing copy; test a few SKUs with the new provider.
Can I mix providers? Absolutely; many stores route different SKUs/regions to different partners.